The Fun Theory: How can it be applied to supply chain and logistics?

This week I came across The Fun Theory, an initiative and website launched by Volkswagen “dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.” The video below is one of the examples. At a metro station in Stockholm, most people would ride up the escalator instead of taking the stairs. But when the stairs were transformed into piano keys that play notes when you step on them, 66 percent more people took the stairs instead of the escalator.

How can The Fun Theory be applied to supply chain and logistics? I’ll be giving this question some thought in the days ahead. If you have some creative (and fun!) ideas, post a comment and let us know. In the meantime, have a great weekend!